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Rapid Learning Cycles Coupled with AM Methods Webinar

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February 18, 2014
, United States


There is a problem with the way many designers intuitively take toward product design. This problem can be described as “succeeding failure,” executing a plan with untested hypothesis, spending time and energy developing a product that in the end no one wants. The ability to cost effectively create prototypes using additive manufacturing (AM) can especially tempt many designers into this trap.

The Lean Startup Method validates and directs the creation of a product or service through customer interactions and a rigid experimentation practice. When used thoughtfully, AM can be a valuable asset in this customer validation by creating minimum viable products (MVP’s) versus complete prototypes. This development process offers a new perspective that is in opposition to the intuitive approach many designers and engineers hold.



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