(SOUTHFIELD, Mich., August 20, 2018) – SME Media has announced an enhanced Resource Center on its media website, AdvancedManufacturing.org, through a partnership with Lead Marvels Inc., a provider of marketing technology and media services and solutions.

SME’s industry-first Resource Center went live approximately two years ago, as part of an effort to drive deeper engagement with members and website visitors. Since its introduction, the Resource Center has provided access to exclusive content including whitepapers, webinars, e-books and case studies on more than a dozen critical industry topics. The center has generated more than 30,000 leads for more than 70 advertisers.

With the upgrade, the Resource Center now offers users search and filtering tools to easily navigate the extensive and growing library of content. “We are delivering real ROI to our sponsors by allowing them access to these products using enhanced tools and access to the SME database,” said Dave O’Neil, vice president of SME Media. “Our lead generation business has grown exponentially over the past few years through this center and the support of Lead Marvels.”

Additional upgrades planned for the Resource Center later this year, including an email-based eAlert system, which will send a subscriber an email in real-time when new content is posted to the Resource Center that matches their personal preferences and interests.

“Our approach to lead generation and content syndication has proven successful during Phase I with SME,” said Jon Michel, co-founder and chief technology officer of Lead Marvels. “Together, we’ll introduce several new features currently in development that will further enhance SME Media’s leadership position in the industry.”

To learn more about SME Media, please visit advancedmanufacturing.org.

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If you have questions about the press release or need additional information, please contact SME Public Relations at communications@sme.org.